Nassau County Executive Edward P. Mangano and Acting Police Commissioner Thomas C. Krumpter announce that the Nassau County’s substance-abuse prevention video, “Impact,” recently received a number of prominent national and international film industry awards.
“I am proud that “Impact” was recognized for its innovative approach to combating substance abuse among adolescents,” said County Executive Mangano. “This video is an important tool to use to open the minds of our adolescents to see the harmful and dangerous impact that substance abuse can have on their lives.”
“Impact” is designed to specifically address preventing teenage substance abuse and was created in response to the prescription and illegal drug epidemic that has impacted not only Nassau County but the entire nation. It utilizes the latest discoveries in neuroscience to help adolescents understand issues and the importance of making good versus poor decisions.
The film received the prestigious 2013 Platinum MARCOM Award from the Association of Marketing and Communication Professionals. The MarCom Awards is an international creative competition that recognizes outstanding achievement by marketing and communication professionals. The Platinum Award is presented to those entries judged to be the most outstanding entries in the competition.
“Impact “also received three awards at the 35th Annual Telly™ Awards: two Bronze Awards for Film/Video and a Bronze People’s Telly for Non-Broadcast Production. The Telly Awards were founded in 1979 and are the premier awards honoring outstanding local, regional, and cable TV commercials and programs, the finest video and film productions, and online commercials, videos, and films. The Telly Awards is a widely known and highly respected national and international competition and receives more than 12,000 entries annually from all 50 states and many foreign countries.
At the 2014 Communicator Awards, “Impact” won Silver Award of Distinction for Social Issues in the Film/Video from the International Academy of the Visual Arts. The Communicator Awards is the leading international awards program recognizing big ideas in marketing and communications. The Communicator Awards are judged and overseen by the Academy of Interactive and Visual Arts (AIVA), a 600+ member organization of leading professionals from various disciplines of the visual arts dedicated to embracing progress and the evolving nature of traditional and interactive media.
The video script for “Impact” was written with input from members of the Nassau County Heroin Prevention Task Force chaired by Nassau District Attorney Kathleen Rice’s office, and includes numerous young residents who volunteered their time as cast members. Produced by Paul Jann Advertising and Craig Cooper Productions, the video was paid for by Asset Forfeiture Funds – not taxpayer funds.
Copies of the video have been distributed to Nassau County schools for use as a substance abuse prevention tool. The film is expected to assist teachers in generating discussion, thoughts and ideas among students.
To view “Impact”, please visit the Nassau County Police Department’s website at www.police.co.nassau.ny.us and click on the “Multimedia” tab. For more information or to obtain a copy of the “Impact” video, contact the Nassau County Police Department’s Community Affairs Office at (516) 573-7360.